Branding
Client: MintNFT
Date: SP 2022
Role: Seinor Designer
Team: Aya Baeshean, E. Aaron Ross, Cindy Niu
Description: MintNFT sought our expertise for a rebrand to establish a unique presence in the NFT market while highlighting their digital artwork. Collaborating closely with strategy, I conducted market research to identify competition to ensure a unique look. Through iterative design exploration and client feedback, we developed a sophisticated brand identity. The modular logo, resembling a picture frame, symbolizes the framing of digital art. The color palette, primarily monochromatic with a vibrant mint green accent, conveys modernity and a premium experience. I created a comprehensive brand guide using Figma to ensure consistent implementation across digital platforms. Additionally, a brand book provides strategic insights for marketing initiatives, ensuring cohesive brand messaging. Our collaborative efforts resulted in a reinvigorated brand identity that captures MintNFT's artistic ethos and positions them as a distinctive player in the evolving NFT landscape.
Brand Guide PDF
Branding
Client: AIGA Portland
Date: 2018
Role: Designer
Team: Martha Lewis
Branding
Client: Airship
Date: 2018-2019
Role: Designer
Team: Luke Cowdin
Branding
Client: Rockefeller Center
Date: W ‘23
Role: Senior Designer
Team: Ryan Giese–Design Director , Nic Jamieson–Associate Design Director