MakersPlace
Date: Spring–Fall 2024
Role: Seinor Designer + Art Director
Team: Andre Camara, Design Director
Description: At MakersPlace, I contributed multidisciplinary branding and design expertise to elevate the company’s visual identity and marketing efforts. My work included creating exhibition assets, merchandise, producing behind-the-scenes videos, and crafting compelling content for social media. I seamlessly integrated strategic design with storytelling, delivering high-quality visuals and engaging brand assets that resonated with audiences in the Web3 community.
Exhibition Behind-the-Scenes Videos:
Additional Videos:
Views of the Seasons, Ivona Tau
Phone Face , Kenny Schachter
Mint NFT
Date: Spring 2022
Role: Seinor Designer
Team: Aya Baeshean, E. Aaron Ross, Cindy Niu
Description: MintNFT sought our expertise for a rebrand to establish a unique presence in the NFT market while highlighting their digital artwork. Collaborating closely with strategy, I conducted market research to identify competition to ensure a unique look. Through iterative design exploration and client feedback, we developed a sophisticated brand identity. The modular logo, resembling a picture frame, symbolizes the framing of digital art. The color palette, primarily monochromatic with a vibrant mint green accent, conveys modernity and a premium experience. I created a comprehensive brand guide using Figma to ensure consistent implementation across digital platforms. Additionally, a brand book provides strategic insights for marketing initiatives, ensuring cohesive brand messaging. Our collaborative efforts resulted in a reinvigorated brand identity that captures MintNFT's artistic ethos and positions them as a distinctive player in the evolving NFT landscape.
Brand Guide PDF
Event Branding
Client: AIGA Portland
Date: 2018
Role: Designer
Team: Martha Lewis
Airship Branding
Date: 2018-2019
Role: Designer
Team: Luke Cowdin
Rockefeller Center Holiday Branding
Date: Winter 2023
Role: Senior Designer
Team: Ryan Giese–Design Director , Nic Jamieson–Associate Design Director